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ACCOUNT EXECUTIVE / INFOMERCIAL PRODUCER (1995 - 2000) WEVD NEWS TALK 1050 New York New York, New York Worked with top health professionals, therapists and authors to produce live health talk radio as well as pre-recorded infomercial programming. Responsibilities included product development, copy writing, managing client’s contracts, FDA and FTC regulations, radio placement, design and development of programs with the call to action, music, product design, pitch, giveaways and promotions. Clients: Purity Products, NAC Marketing, Dr. Alan Pressman, Spafinder Magazine, Dr. Lawrence Forgasc, Dr. Stuart Fisher, Dr. Fred Pescatore, etc. Guests included Depok Chopra, Dr. Robert Atkins, Gary Null, writers from Newsweek and Time Magazine. Owner (Ex: 1997 - 2002) ENERGY RESEARCH LABS, INC. New York, New York - Distributed privately owned product, Arthricaps with Dr. Pressman and rolled out a nationwide half-hour radio infomercial campaign. The Arthricaps infomercial was subsequently acquired by Purity Products and ran for over five years. - By introduction to managerial talent, helped Purity Products create an outbound telemarketing phone center and future multi-million dollar back-end marketing campaign. - Developed the Clean Air Program for victims of 911 in NYC. Energy Research was responsible for thousands of sick and elderly people receiving air purification products and reimbursement from the government. Interviewed piece on this project appears in The New Yorker. CO-OWNER (2000 - Present) TARGETED NUTRITIONALS, LLC Goldens Bridge, New York - Market one-of-a-kind products with Dr. Pressman as host on over 900+ radio stations nationwide in co-venture deals. Developed products and campaign. - Co-owner of a supplement product line, with over one hundred proprietary formulas. - Work with both NAC Marketing and Purity Products consulting on radio and TV infomercial programming with a standing royalty agreement of over $30,000 per month in profits to Targeted Nutritionals. - Marketing Architects; 60 second spot consultant with NAC Marketing Education • B.FA. in Fine Art / Minor in Communications California State Northridge, CA Business Inquiries Only: Email LauraBanks@aol.com |
